Thursday, 11 February 2021

Promo vid review: Zoom

 

 This is the final video to look at. Now the client behind my project asked for family and connection and what better choice for examination than one of the leading platforms that allows families to stay connected to this day all across the world.
Now this video is shorter than the others so you'd think that the point couldn't be enough time for it to get the message across about what it's meant for right? Wrong, the message of connection is still made and its importance in making sure that people can still connect without needing three minutes or large numbers of people.
When looking at this video we can see that it's played in a major business angle but has familial undertones to the general message behind it, the video wants to show that it can keep people connected and that it's almost like having them in the room together. Which is part of the main message of the video itself which is that you can stay connected no matter where you are.
There's very little like interaction for family promotion or for anything outside of a business setting but this still works well as a compelling promotion video as it makes you understand, using language like "Coming together", "Face to face" and "Feels like your in the same room" promotes the unity and connection feel and helps us really understand that there's more than one one way to see one another and that we can do so through the use of the app, but even though they've used a lot of language that applies to businesses more than say a family group their word choice can still appeal and is actually good through the demonstration of how it works and shows as a two pronged work around by having an office use it then get it around through word of mouth.

Well hopefully this has shown you that even an ad can be short there's still a strong overarching message that can be gotten across to the audience.

Have a good day!

Promo Vid Breakdown-Ancestry

 

 This time around we're going to look at something different. Ancestry is a large and well known organization that's used to find your family genetics and maybe discover something about yourself that you never knew before and this promotional video is no different in getting that message across to the viewer, but through the familiarity of faces that we've seen throughout media.
Now this video has a different message to the Facebook one as the main goal behind this is to promote the discovery of the familiar but unknown behind who you are as a person.
In the first few seconds of the clip we can see that there's quite a professional set up in the filming of this video with the equipment that's shown, which tells us that this is going to be a higher end of quality make and that the content will have a better appeal as they'll be more likely to use more money on better equipment or personnel.
In terms of content they help to build up that sense of discovery inside of us by revealing the results for those who participated slowly nd then create empathy by fully showing their reactions to that's been learned about themselves. It helps us to understand the impact of finding out about who we are that drives the main purpose of the promo video which is to sell you your own history in order to find out where you came from.
As I mentioned earlier they use the familiarity of celebrities who we've grown used to but try to promote it in a different way offering the chance for us to see something about them that they even didn't know and experience their reactions along with them . Having these reactions alongside these people help to promote the thought of "Hey, they discovered X about themselves and it made them ecstatic or able to connect deeper with their family maybe I should try it." making them want to use the product.

Hopefully this has given you an idea behind the messages and design of a promo video that revolves around connecting to the past.

Have a good day!

Thursday, 4 February 2021

Promo Video analysis-Facebook

 

 So for my next project I've been tasked to create a promotional video, to do that we need to cover a lot of ground but once the basic idea and concept is down we need to examine codes and conventions used by other organisations so that we can then adapt ours to make it stand out.
Lets get started with this video, Facebook uses the music to generate meaning and some context alongside the images it displays. We actually end up hearing more than we see in this video as the music provides emphasis on the emotional impact of what we're seeing and through having the images of emptiness and then showing the amount of people with relief through using the Facebook app makes feel empathetic in a similar way that families are getting to see each other.

It gives the viewer a point of resting in their minds, that through the app they can stay connected together as a family and that they can see each other regardless of whether or not it's physically. Regardless of whether or not it's included within this video we know that this is a primary use of messaging between people, but showing these clips irrespective of the messaging service that it can provide demonstrates that the company follows the trends of their consumers needs.
The idea of a promotional video is to promote a certain feature product or design (new or updated features) making sure to hit certain targets like key age demographics and within this video we see a large portion of different age groups featuring attractions of these age groups to make sure that they hit the targets set.

However there is a general ruling when it comes to video making in that when it comes to the edit in that the general first three are the ones to follow. They are Emotion, Rhythm, and Story and in actual fact the video follows this quite strongly, in the first section we hear that the music is quite sad and slower and the rhythm keeps a slower pace until it reaches the main portion of the content which is how it brings people together then sound and pace pick up and allow for the flow to remain the same but more content to be included to push the message further.

Hopefully this has given you an small inside view of how a promo video for a service like Facebook creates interest in their product.

Have a Great Day!

Friday, 22 January 2021

Evaluation Of Psychology In Film

 In this section I'll review how well I think I did of using psychological theories within the film industry.


So researching the topic I feel that I did okay, I mean I found a bit of peer reviewed websites and studies from around the web about the topic of certain either idea or psychologists and how they relate to the industry in more of a media production circumstance.
Now I know that I didn't list a lot of the sources that I saw or read but that was due to the fact of they only had a few passive ideas that would only apply within a few contexts none of which were great for the topic I was covering. However that was on the essay in background research for each psychologist who presented different ideas I felt that was a more stronger position because I could be more generic but also it gave me the opportunity to spread wider and see how these ideas have adapted and changed over time.

On to the written work of this unit, outside of the research I feel that this was one of my stronger yet weaker areas of this unit. While the writing was good in that I got my ideas out on paper and made for some good comparisons to recent media using the ideas discussed, but not a lot of them were clear enough on the page for it to be completely recognizable how they relate to one another. Then in relation to the essay I presented a main idea from the psychologist Freud and while good in relation to a film breakdown and further analysis of its context there was little in terms of broader development, this isn't exactly great at showing how Freud can be used in a variety of ways within film.

Now onto my referencing. This more of a grey area as it applies more towards the essay than any of the other blog posts in this unit, but I will bring it up anyway, I feel that I did enough referencing to the points that work with the subject of my essay. I feel that they were put in the right spots in my paragraphs and worked around the subject of each topic, this is excluding the fact of I feel that each one is specific enough to cover the referred to section enough.

Finally we come to the second part of this, my understanding of the topic. Overall I feel that throughout the work I display a competent level of understanding of the psychologists in the unit discussed as I can make some good comparative work with the media and the typical ideas from the people of the time and how their major thoughts still influence the media today.


The Essay

 

An essay on the application of Freud’s theories to The Lord of The Rings Trilogy

 

In this essay I will be looking at theories of Psychology in particular Psychoanalysis and how their ideas are brought forward and represented in film through interpretations of characters and events which provides a meaning deeper than the current interpretation.

 

While analysing the psychology of film there’s a baseline that’s being represented by Freudian theory of being and personality called Id, Ego and Superego but first we need to look at the context of what came out of it and who it was that discovered all of these ideals. Sigmund Freud was one of the first psychologists and definitely one of the more renown in the early days of the field and developed a range of new ideas under his freshly developed banner of Psychoanalysis, which is the basis of the therapies and treatments in the field which can help us form ideas on people’s problems, personalities as well as characteristics all of which help to build the psychological profile of the person. However referring back to the main point of my argument, the three neuroses brought forward by Freud all have vastly different views when using them in analysis especially in relation to film, starting with the Id it’s a point that was hypothesised by Freud that supposedly occurred during the infancy (baby-3 year old) of development where our minds are obsessed with the near constant flow of emotions depending on what’s happening, an example being denied a treat and crying, and the need for instant gratification. The second psyche to talk about is the Superego, now once we’ve developed further we begin to start an opposite against the power of the Id that’s brought to us by society and our parents as we begin to learn and understand what’s permitted and consequences of giving the Id bigger control, this also gives way to the desire for us to work on getting the perfection whenever attempting a task, the super remains on the prominent thought, while Id works through the instincts that we such as sleeping or eating the Super has the arena of being a forethought of something that have to consider their actions and what will be approved vs what won’t. Both have strong personality traits and need a counterbalance or control which leads us to the last state of mind, the Ego. This is not only the counterweight but the one that helps us balance our conscious and fulfil all of our needs on a level that we can understand such as granting the super satisfaction through doing tasks and then Id gets satisfaction through indulging in the rewards.

When analysing a film using these themes, we need to consider both the positives and negatives of this theory before applying it. In terms of pros of the theory there’s a lot that we can use and then apply through the analysis, such as opening the possibility to a wider spread such as applying the theory of identifiable characters following the Freudian pattern down to a genre specific trend than one that followed through film production. A second pro of using Freudian established theories for analysing films is that it allows us to gain a deeper understanding of the characters and identify the moments of development through the story and better show off Freuds ideas and visions through visual media in a way that’s appealing to us all. A final pro to discuss is the application that’s available as there are various interpretations that can be drawn on when using this method of evaluation, it means that following the various different trends and techniques used by different people and different genres can give a blanket term for a genre such as a stereotype of Id as attractive women in James Bond or the spy film genre itself as an example.

However just as there are some good and strong pros about using this theory as a basis for analysis there are also some equally big negatives, for one this method doesn’t address all of the possibilities that are available when analysing the text being examined, it does give the way open to make sure that we can see what the baseline is for an analysis. A second one is something that I mentioned earlier in the flimsiness of the breakdown, as this is the first major use of psychoanalysis it leaves a lot open to interpretation especially within the media today as it’s only to be used a guide rather than the dealing of cold fact against the text. A final con to using this a sole analysis method is that it only gives some good identification for certain parts of certain characters rather than giving a clear idea of the whole character themselves which doesn’t help in the relation of characters and genres to the idea of using psychological theories with an analysis of the film.

Applying this to the film industry we begin to see new and interesting ideas within them being revealed, an example to take is Lord of The Rings (Jackson, 2002). When using ideas like Freud’s to breakdown films you begin to see new and different perspectives on the idea that is being represented on screen, so in the case of Lord of The Rings we can see the psyches being represented by Freud in two different ways.

 

The first case is within three characters, during the second film we see three distinct archetypes being used to demonstrate the internal dialogue of the protagonist.

First is the visual representation of the Id in the character of Gollum, as a character we see him as an entirely chaotic presence who just does what he wants and doesn’t appear to care about the consequences of his actions throughout the journey. However applying the idea of Freudian analysis we see that what Gollum actually has is dominant personality psyche of the Id, The id is driven by the pleasure principle, which strives for immediate gratification of all desires, wants, and needs. If these needs are not satisfied immediately, the result is a state anxiety or tension.” (Biwa) applying this to what we see on screen involving the character’s actions and dialogue we see that all of his functions seem to chase that need for instant gratification that’s mentioned by Biwa on the purpose of the Id, the ending result is also true that when he can’t receive what he wants he becomes more tense and irate (demonstrated in the refenced scene where he fights both Sam and Frodo for the ring) due to not getting what he wants. This also acts as an opposite force to the protagonist and the embodiment of the super ego in this fil which is a main source of tension throughout.

Using the second film to draw from during the journey, with the first encounter between Sam, Frodo and Gollum we see exactly how the id controls him as a character. When discussing this interaction, a good quote is “Id…selfish, primitive, childish pleasure –oriented part of the personality with no ability to delay gratification.” (Inc, 2017) In the scene of Gollum, his movements are very animalistic being on all fours without any regard for the possibility of damage to himself or the characters below him which shows off this trait in a strong visual way but it’s not just the primitive demonstration that we see and is mentioned in this interpretation but the selfishness of his actions too in his movement he’s focused on reaching his goal which is the ring around Frodo’s neck which is demonstrated by the direction he moves as well as the way his head doesn’t move from a seemingly fixed position as he continues his movements in a primal and almost predatory fashion almost as though he’s stalking prey. As an idea the presence of Gollum can be seen as a two fold move made by the director, this theory is explained better with The author: The theory is used to analyze the author and his/her life and the literary work... The audience: The theory is used to explain the appeal of the work for those who read it.” (Inc, 2017) in this we see that a theory behind representation in the media (in this case through written examples) of maybe the authors unconscious thoughts and ideas, so with the availability of the character that’s viewable for us in a visual form could show a deeper possibly hidden part of the director that isn’t usually seen making the id use unique to the director rather than the genre itself. Following this theory as well also helps us to understand an audience reaction, having a character like this appeals to us on a deeper level, Freud discussed that the id was on an unconscious level where feel its needs and desires but not to a point where it becomes all we think about or obsess with leading to us liking the character for the value he brings to the story yet we have something deeper that fins this type of character so appealing to us as it resemble our hidden thoughts and desires.

 

As discussed previously the Ego works as the counterweight to the Id and works to make sure that it can meet the needs without getting to overwhelmed by their desires, the ego is what Freud described as the conscious level “Where id is, there shall be ego.” (Freud, New Introductory Lectures on Psychoanalysis, 1932) This is how Freud describes the ego as an extra or a wing man to the id itself almost as if they’re separate entities, or that they both exist to make sure that they complete what they need to survive.

Continuing with the example of the Lord of The Rings trilogy the embodiment of ego is seen in Frodo but it’s manipulated as the films progress, it starts out with Frodo being a good balance between giving into his desires for the ring and childish fun for completing social obligations and being respectable. A good example would be the forest scene (Lothlorien) in the Fellowship of The Ring we see Frodo getting commanded and dragged by Gimli who works as a smaller form of id before Gollum enters the party, but Frodo doesn’t respond to what has been said or the actions that he has made during. Zooming out to look at the mis-en-scene we can see it as a visual metaphor for Frodo’s mind, it’s quiet and within the sequence we can three visualisations of Freuds theories yet it’s not in charge of the actions being made. Freud said, “The ego is not master in its own house.” (Freud, Difficulty in the path of Psychoanalysis, 1917) and we see this idea played out within the scene that Frodo has no choice in where he goes or what happens next and if we look at the wider series in a whole then we begin to see that he’s being influenced by these external factors so from the first film he’s still under the greater influence of the Superego compared to the second or even the third film where the id is given a bigger control over his actions.

 

Finally, we come to the Superego or our interpretation of the rules and society around us and within the context of our films this embodiment comes in the form of Sam and there’s no real change against him across the Trilogy. Compared to the actions and changes from Frodo throughout the films as we see his character going from a strong focus on the rules and order from the first film to being driven from the basic pleasure of using the ring and Gollum manipulates his outward actions to seem more balanced in order to chase his own desires. Sam plays the role of the best friend to Frodo who as we know plays the method of the ego, Freud put forth a theory “Nothing can be hidden from the superego. Not even thoughts.” (Sigmund Freud) with this we can make some new ideas and decisions based on this idea and it’s a very common idea that we can see throughout these films is that Sam is the constant throughout. A good example from this would be the ending of the first film where we see Sam overcoming physical struggles such as swimming and risking his life in order to make sure that they’re together. This shows that he knew Frodo’s plans without him even knowing it or having to say it, this is a strong visual example of Freud’s idea that the Superego is not only in control but knows what the other psyches are thinking, bringing round what we’ve established previously about the Superego that it has the knowledge and restrictions of society and that feeds into the Ego (or the conscious) decision making it can allow the Superego to make judgements based on the information given to them.

In some form or another the Ego will always in fluctuation between what the Super wants and the Id’s needs, but both have unanimous needs that are easily worked with, all of them will have certain basic instincts which they need to feel accepted and ultimately gain the best outcome possible between all three sources. The id grants the drive to do these things for the gratification and the reward behind them and the Superego provides the goal which leaves the Ego for the execution, now Freud put forward an idea that “The first request of civilization ... is that of justice.”  (Freud, Civilisation and Its Discontents, 1930) While this may not seem relevant it does provide a unique spin of the story of the Trilogy. In the example that we’ve used so far in that of Sam he seems to only have the link to the entire plot because of Frodo but there is more to it than this, his motivation is seemingly going through the Protagonist, looking at the Council of Elrond scene we see that he’s quick to join the side of Frodo seemingly without his own motivation but that’s because he’s living through the protagonist in order to get his desire fulfilled and his own seemingly selfish need for his own sense of justice. This justice being the need of getting Frodo seemingly “free” but with his own need to get him back to an area where he can control being the Shire.

 

To conclude Freud’s theories provide a very different look to the Trilogy of the Lord of The Rings and we can see from these that Freud’s theories can be applied and demonstrate that not only can it apply new meanings to the characters and story at large but can give an even deeper depth to knowledge already known from Freud himself, this grants us a greater understanding of the characters and how these theories change how view their actions and ultimately the people themselves.  


References

Biwa, M. (n.d.). Retrieved from https://mrbiwa.weebly.com/uploads/5/7/2/7/57279595/project_information.pdf

Freud, S. (1917). Difficulty in the path of Psychoanalysis.

Freud, S. (1930). Civilisation and Its Discontents.

Freud, S. (Director). (1932). New Introductory Lectures on Psychoanalysis [Motion Picture].

Inc, G. J. (2017). Global Journal of HUMAN-SOCIAL SCIENCE: G Linguistics and Education. Psychoanalytic Theory used in English Literature: A Descriptive Study, 7.

Jackson, P. (Director). (2002). Lord of The Rings [Motion Picture].

      

Applying Mulvey

 In film

Now as we have talked about previously Mulvey shows us how Hollywood and mainstream media has a lot of emphasis on the idea of gaze specifically male gaze.

Now in music videos this is usually a given as its a norm within the industry and its one of the main reasons why those videos are popular as they appeal to the male idea of maybe some hidden sexualization that maybe they can't get normally with their partners.

With Mulvey we don't need to try and manipulate her ideas in order to suit the text that we're looking at. However what we can do is look at how it's implied instead.

 
 A good example comes from Austin Powers, while it's over the top and used for satirical purpose but it does make a good point that the male gaze might be overly dependent within the media and has now reached the time of absurdity, however it does make a good move in showing that maybe its films led by male directors or specifically the spy type of film that uses them to this degree.
This film does show to its audience though that maybe we prefer the idea of staring and just looking through the screen with the possibility behind it with the purpose of the film was to deliberately target that niche of people who will get that satisfaction from the gaze and portray the male as the big action hero so it's not just the sexualizations' of the female that appeal to men but also to the protagonist being the one to get the girl and hold all of the power and have the story which appeals to a bigger male fantasy of the action hero.

Hopefully this shows you that maybe within the media following Mulvey's idea of the male gaze and how impactful it is in filmmaking. 

Applying Lacan

 Usage in film

We've spoken about Lacan previously and his ideas but how are they applied to film or similar in order to get meaning, but where can we find a good example?


 Well how about here because this scene alone we see almost all of Lacan's ideas being played out near instantly. So we see how Gollum's ideals and need for the ring and his selfish need of himself warps his personality to seem split and maybe reveal his unconscious desire which could be to be who he was before (that being Sméagol) but the need and desire, which is another of Lacan's ideas, has almost made his personality and mind to regress in years and this scene shows off yet another of Lacan's theories.
This scene shows off his idea of the mirror stage in a shot reverse-shot sequence between himself and it kind of demonstrates two different child personalities in two different stages and both have recognition of the other, this is a very accurate portrayal of his idea of what a child goes through when they see themselves in the mirrors.

Gollum is a great character to use for this as he demonstrates a lot of different psychological theories made by Freud and Lacan and helps for us to demonstrate these ideas in a more visual method for us to learn and understand from.

Hopefully this has given you a good idea on how Lacan can be applied to film and maybe what visuals can be more in depth than previously thought.

Practical Skills Evaluation

 The Final Practical and Professional skills I've covered but it's time to see how well I covered them. Looking at camera and lighti...