This time around we're going to look at something different. Ancestry is a large and well known organization that's used to find your family genetics and maybe discover something about yourself that you never knew before and this promotional video is no different in getting that message across to the viewer, but through the familiarity of faces that we've seen throughout media.
Now this video has a different message to the Facebook one as the main goal behind this is to promote the discovery of the familiar but unknown behind who you are as a person.
In the first few seconds of the clip we can see that there's quite a professional set up in the filming of this video with the equipment that's shown, which tells us that this is going to be a higher end of quality make and that the content will have a better appeal as they'll be more likely to use more money on better equipment or personnel.
In terms of content they help to build up that sense of discovery inside of us by revealing the results for those who participated slowly nd then create empathy by fully showing their reactions to that's been learned about themselves. It helps us to understand the impact of finding out about who we are that drives the main purpose of the promo video which is to sell you your own history in order to find out where you came from.
As I mentioned earlier they use the familiarity of celebrities who we've grown used to but try to promote it in a different way offering the chance for us to see something about them that they even didn't know and experience their reactions along with them . Having these reactions alongside these people help to promote the thought of "Hey, they discovered X about themselves and it made them ecstatic or able to connect deeper with their family maybe I should try it." making them want to use the product.
Hopefully this has given you an idea behind the messages and design of a promo video that revolves around connecting to the past.
Have a good day!
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