Music Video Analysis 3-Human by Rag'n'Bone Man

What's Over Here?

 Alright now we come to a more recent number in that it was produced in 2016 and breaks up what we've seen so far in quite a few ways. In the past few posts we've spoken about star iconography and how this is used to sell the song more than the song itself and how its the brand of what the celebrity is sells the song. 

So if we look at this first there's a bit of it but it's not as explicit and in your face as some of the other songs that we've looked at so far it's just the artist stood however its more of a narrative message than any of the other videos we've seen. It's equality. Think about the lyrics and the visuals that accompany them, "I'm only human after all." followed by a blur shot of various different people and singular focus before going back to the artist once again which demonstrates a deeper meaning behind the visuals of the video itself.

This video works on a deep level as it tries to demonstrate an idea that we're all people and it uses interesting techniques to make sure that we understand this, I have spoken about Illustration before in this area and it does apply here as it does show a true visual of the lyrics but it has more of an impact behind it as it accompanies what's being said.

This does help to become further impacted by the environment brought by seemingly filmed in location at an abandoned warehouse helping to give this idea that we are all one in the same but isolated giving the song extra layers of depth and meaning.

Looking at this we can see a lot of inspiration from the ideas of Andrew Goodwin, in short one of his ideas comes from the thought of the visuals are more important than the audio of the song and that it should appeal to everyone and this is an idea that's represented within the video itself. The visuals are more definite to see this idea forward by having the main visual of the video being the change of person with certain audio cues.