This is the final video to look at. Now the client behind my project asked for family and connection and what better choice for examination than one of the leading platforms that allows families to stay connected to this day all across the world.
Now this video is shorter than the others so you'd think that the point couldn't be enough time for it to get the message across about what it's meant for right? Wrong, the message of connection is still made and its importance in making sure that people can still connect without needing three minutes or large numbers of people.
When looking at this video we can see that it's played in a major business angle but has familial undertones to the general message behind it, the video wants to show that it can keep people connected and that it's almost like having them in the room together. Which is part of the main message of the video itself which is that you can stay connected no matter where you are.
There's very little like interaction for family promotion or for anything outside of a business setting but this still works well as a compelling promotion video as it makes you understand, using language like "Coming together", "Face to face" and "Feels like your in the same room" promotes the unity and connection feel and helps us really understand that there's more than one one way to see one another and that we can do so through the use of the app, but even though they've used a lot of language that applies to businesses more than say a family group their word choice can still appeal and is actually good through the demonstration of how it works and shows as a two pronged work around by having an office use it then get it around through word of mouth.
Well hopefully this has shown you that even an ad can be short there's still a strong overarching message that can be gotten across to the audience.
Have a good day!
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