Promo Video analysis-Facebook

 

 So for my next project I've been tasked to create a promotional video, to do that we need to cover a lot of ground but once the basic idea and concept is down we need to examine codes and conventions used by other organisations so that we can then adapt ours to make it stand out.

Lets get started with this video, Facebook uses the music to generate meaning and some context alongside the images it displays. We actually end up hearing more than we see in this video as the music provides emphasis on the emotional impact of what we're seeing and through having the images of emptiness and then showing the amount of people with relief through using the Facebook app makes feel empathetic in a similar way that families are getting to see each other.

It gives the viewer a point of resting in their minds, that through the app they can stay connected together as a family and that they can see each other regardless of whether or not it's physically. Regardless of whether or not it's included within this video we know that this is a primary use of messaging between people, but showing these clips irrespective of the messaging service that it can provide demonstrates that the company follows the trends of their consumers needs.

The idea of a promotional video is to promote a certain feature product or design (new or updated features) making sure to hit certain targets like key age demographics and within this video we see a large portion of different age groups featuring attractions of these age groups to make sure that they hit the targets set.

However there is a general ruling when it comes to video making in that when it comes to the edit in that the general first three are the ones to follow. They are Emotion, Rhythm, and Story and in actual fact the video follows this quite strongly, in the first section we hear that the music is quite sad and slower and the rhythm keeps a slower pace until it reaches the main portion of the content which is how it brings people together then sound and pace pick up and allow for the flow to remain the same but more content to be included to push the message further.

Hopefully this has given you an small inside view of how a promo video for a service like Facebook creates interest in their product.

Have a Great Day!