Applying Mulvey

 In film

Now as we have talked about previously Mulvey shows us how Hollywood and mainstream media has a lot of emphasis on the idea of gaze specifically male gaze.

Now in music videos this is usually a given as its a norm within the industry and its one of the main reasons why those videos are popular as they appeal to the male idea of maybe some hidden sexualization that maybe they can't get normally with their partners.

With Mulvey we don't need to try and manipulate her ideas in order to suit the text that we're looking at. However what we can do is look at how it's implied instead.

 

 A good example comes from Austin Powers, while it's over the top and used for satirical purpose but it does make a good point that the male gaze might be overly dependent within the media and has now reached the time of absurdity, however it does make a good move in showing that maybe its films led by male directors or specifically the spy type of film that uses them to this degree.

This film does show to its audience though that maybe we prefer the idea of staring and just looking through the screen with the possibility behind it with the purpose of the film was to deliberately target that niche of people who will get that satisfaction from the gaze and portray the male as the big action hero so it's not just the sexualizations' of the female that appeal to men but also to the protagonist being the one to get the girl and hold all of the power and have the story which appeals to a bigger male fantasy of the action hero.

Hopefully this shows you that maybe within the media following Mulvey's idea of the male gaze and how impactful it is in filmmaking.