Scripts, what's the point?

 Writing and checking

So what's a script and more to the point, what's the use of them? I mean all they tell you is the words of the actors in the scene or clip being filmed. WRONG! While it's true that this is a part of it there's more to them than meets the eye, they dictate the chronology of the sequence or film and help to give a guidance to the client and editors of how they want the scene to flow as well as the director for what they want the scene to contain and/or the events, characters and dialogue within it.

So what's the purpose behind having a script? Well you can begin to nail down some more secure ideas for a structure of the video your making whilst working out what edits you think work best alongside the structure that you made for it.

So how can this be useful for the client? I mean surely all that they need to know is the progress. Well that's not exactly true before you make the product for the client you need to show them what the idea is that you have on paper to see if it's something that works with them and meets what they wanted to get out of them and to ensure it meets the target audience. So when making a script you have to make sure it ticks off on the objectives made by the client in order to achieve what they wanted.

In the brief that our client gave us he asked for our ads to be appealing to the wider age scale of 24-60 so when making the script I had to think about how I could making appealing in a general sense rather than having a narrow down in mind. He also asked for a certain demographic to be people who are explorers or mainstreamers or aspirers so in order to make sure that I hit that goal the language I have used is more tailored to promote that idea of curiosity within my audience.

   

So from here it's difficult to see but in essence this is all the content that the video will have in it the structure lets you clearly see where the actors lines are but also where the edits for them are so you know where in the sequence that you need a scene change or where you want an edit to be place to fulfil your mandate in the production of the video and more importantly where it will be most effective.

So a good point about this type of script is that it actually shows the length of the clip without saying it specifically, so for example this script is a page long and this means that from the content of the video will roughly last for a minute long which is good for the type of ad that you do which helps promote the objective given by the client in order to get people curious and thinking about topics covered.

However there's a bad point from this and that's also the run-time as for the money being put into it if the quality of the video isn't great then this will cause a lot of issues for me as a producer of the video but this will be covered in the legal & health post later on.

Well hopefully this has given you a clearer insight into script making and how useful it can be to have it written out to get a general idea of how it will flow but also how long your product will be.

Have a great day!