The Plan

 What do I wanna do?

This is a reiteration of what I wanted to do for my last project (the promotional video) as such I won't go into too much depth with these as I covered them to a greater extent in a set of previous posts but I will still cover all of the necessary bases that are required so you get a good idea of what I'm thinking.

Mood Board

So we'll start with the basics of any good production plan and that's the mood board. Now all of you know what a mood board is from a previous post that I made from the last project that involved it, so I won't cover it to much but in essence it's a stage of the plan where you take inspiration from evidence around you and make sure that everything you have is relevant to the project that you wanna make and develop it to make some sense and have it as almost like a proof of concept.

Having the board is essentially like saying "Hey this technique or idea is interesting, I think it could be applied to X through my video and it'll add the layer I'm looking for." so you draw from it in order to get yours to be as unique as possible from outside sources.

So this would be my board, four videos to demonstrate where I took my ideas from. 3 out of 4 of them feature the main artist stationary in some way and one follows a narrative in some way.

This I thought would be a good way to start having some thoughts about what I wanted to get out of it. Given my small amount of resources I decided that making a video using this trend would be a good idea, with the thought of making sure it had a comedic edge to it as this would suit the type of song well.

Taking the idea of a narrative worked well too, this would enable some good planning and projections to make sure that I more control over what I could produce and more importantly will help me to make sure that and it would be great in helping to create a structure making sure I match videos to the beat of the audio.

 Examining the existing video

As this is essentially a remake of an existing video I need to look at what ideas are present inside it as well as what techniques are used to ensure that I make sure to not step on anyone's toes and avoid some serious bite back. This examination has already been written about in a post previously, titled Music Video analysis 2 where I break the video down and talk about some of the ideas techniques and images that they use.

What's the idea?

So now I have looked at the video and thought about some ideas from other ones too and have decided that making my video will be making it in a more comedic sense of things as this will be a good idea to make sure it gets a more wider appeal. It also follows in with the theme idea of the original video itself as much as it is a serious rock type it lets itself be silly with some cheesy effects and ideas itself so I was going to play off the basic of the comedic element from the footage I have in order to make sure that I get it to look bad but work it so that it becomes almost the point.

So after talking to a few people in the form of surveys and a focus group I got a clearer idea of what direction would be best in order to make this project a success. A suggestion that came out of the focus group was to have the footage to look like an old VHS style using an overlay which was a great idea to play the minimalist and to get the full effect of the minimal that I was looking for.

So using the feedback from those areas I can now develop it a bit more, so using the idea of minimal but adding to it by making it seem like a home movie using static for transition from time to time to make sure to keep up this aesthetic. The main purpose behind me doing this is to have the video match the lyrics in a narration form whilst keeping in with the idea of star iconography and other such things.

The Times

So as I have discussed previously discussed setting up a schedule in order to keep up with times and keeping an orderly production is key. Now in the last project I already discussed what a Gantt Chart is and why they're important so I'll keep the summary quick and light, so this helps to give a quick showing of how long the project will take in a more visual style and helps to show a client or team how long you want to spend on each section of the project.

Here is my schedule blocked out into different sections based on the different stages of the production. I kept it to the same style of my previous project as when I was structuring out the various sections for this one the structure of where time was dedicated felt good and that each section had enough of its own dedicated time which lets me ensure this project gets the full quality that the final product deserves.

Now on the face you might think that the various considerations that I made from the last project (see Promotional Video Tag) would just factor in, while this is true not every part is the same for example the filming section links within the planning more, I have spoken in previous posts about how different a music video is to the standard type of video that everyone is used to as it follows different patterns like iconography or choreography which means that you need to plan around it to have an idea on the basic structure to make sure that all of that is incorporated to the best level possible and to a capacity that means the goals are fulfilled (which more often than not is selling the artist and their brand.)

Remaining Logistics

So with all of these ideas and other plans coming together there's still a lot to talk about so I'm going to quickly go over what's left of the planning stage here before moving. 

In essence there is little to no storyboarding related to this type of project as much as it is a recreation of an original music video it almost becomes a fan-made tribute so there wasn't as much planning behind many of the shots in the production but it also helped to keep in with the idea of this to make it as corny and home-made looking as possible so using  minimalist planning and structure helps to achieve that goal.

Equipment list is small too, I've summarized everything I'll need in the production below:

• Camera-Standard DSLR with a basic rig- Free
• Tripod-Normal and used for stability when filming- Free
• Inflatable Guitar-Prop for great usage in filming to help provide the sense of a guitar as back-up incase main prop gets lost or damaged- Free
• Microphone-To help in an emphasis of singing and mark a shift within the edit- Free
• Book-This will help me to mark beginning and end points on the video but also provide a good point of reference for the calmer bits of the song- Free

Everything here has a reason for its involvement as I have stated above and everything that has been used in this production is free as I have it on hand in one capacity or another.